Search & technical audit
Indexing and crawl review, redirects, canonical signals, metadata, internal links, mobile usability, and a prioritized implementation list.
04.1 / SEO for commercial real estate
Be found for the work you want.
Technical SEO, service and market pages, local search, and useful content for commercial real estate. A search strategy built around relevant demand.
The opportunity
A clearer search presence built on a technically sound site and content that answers the questions your prospective clients actually ask.
A brokerage can be well known by referral and difficult to understand in search. Generic service pages, outdated listings, and weak location context make it harder for a prospective client to find the right expertise.
What we can deliver
A clear scope.
Considered from every angle.
Service & market architecture
Search intent mapped to genuinely useful pages for the services, property types, and markets your team serves.
Content & local visibility
Content briefs, on-page improvements, internal linking, and eligible business-profile information aligned with verified expertise.
Measurement & iteration
Search Console and analytics review, relevant query and page performance, inquiry attribution, and a recurring action plan.
SEO is an ongoing investment. Rankings, traffic, and lead volume cannot be guaranteed. The proposal defines audit depth, implementation, content production, access requirements, and reporting cadence.
Inside a sample brief / Planning study
Search intent,
mapped to a useful page.
A fictional brokerage planning example. These are proposed actions and creative decisions, with no implied campaign history or performance results.
01 / Intent
Find an office leasing advisor in SoHo
Destination
A focused leasing service page
Explain the actual market coverage, representation process, and relevant experience. Offer a specific service conversation.
02 / Intent
Compare available commercial space
Destination
A searchable property collection
Keep the basic facts visible, make filters useful, and give each current listing its own informative page.
03 / Intent
Prepare for a lease renewal
Destination
A practical, reviewed guide
Answer the question clearly, identify what needs professional review, and connect the guide to the relevant advisory service.
Illustrative topics, not keyword-volume research. A live plan begins with the firm’s real capabilities, search data, competitive results, and approved expertise.
The monthly conversation / Interactive sample
Activity is the start.
Inquiry fit is the question.
A fictional reporting worksheet for a brokerage campaign. Every number below is invented to demonstrate the report. These are neither results nor a forecast.
Illustrative month 01 / All sources / Fictional data
Inquiries received72
Qualified fit18
Awaiting qualification24
Outside the brief30
Qualified fitAwaiting qualificationOutside the brief
| Source | Inquiries | Qualified | Pending | Outside brief |
|---|---|---|---|---|
| Organic search | 28 | 8 | 10 | 10 |
| Paid search | 24 | 6 | 8 | 10 |
| 20 | 4 | 6 | 10 |
What the next review would resolve
Organic search. Review the pages behind qualified conversations. Clarify service coverage on pages attracting irrelevant inquiries.
Paid search. Review search terms against inquiry fit. Exclude irrelevant themes before considering a budget change.
Email. Compare audience segments and the questions raised. Refine the next message around the relevant property details.
Agree the definitions first
Qualified means the inquiry matches the agreed service, market, property type, and decision-maker criteria. It does not mean a meeting, signed engagement, or closed transaction.
The brokerage confirms fit and follow-up status. Source tagging and CRM records are reconciled before interpreting a live report.
A real report includes the reporting period, source records, tracking limitations, spend where applicable, a named follow-up owner, and actions agreed with the team.
From brief to delivery
A process you can
follow.
- 01
Establish the baseline
Review existing visibility, site health, competitors, and the inquiries that matter.
- 02
Fix & build
Resolve the highest-priority technical issues and strengthen the pages that deserve to be found.
- 03
Improve with evidence
Review search and inquiry data, then update content and priorities as the evidence develops.
What we evaluate
Relevant nonbrand search visibilityService-page inquiry activityIndexing and technical healthBefore we begin
Good questions.
Clear answers.
Can you guarantee a first-page ranking?
No. Search rankings depend on competition, relevance, site quality, and search engine systems. We commit to a defined body of work, transparent reporting, and a prioritized improvement process.
Do you work on existing websites?
Yes. An audit can identify changes within your current platform. If a platform constraint blocks an improvement, we explain the tradeoff before recommending a rebuild.
Is local SEO useful for commercial real estate?
It can be, when local searches match the services and markets you actually cover. We review eligibility, business details, service pages, and local context without creating artificial locations or repetitive city pages.
Good work starts with a conversation
Let’s make the next move a considered one.
Tell us about your business, the problem you want to solve, and the timing you have in mind. We’ll help define a useful starting point.